The idea of Multiple Sclerosis being a niche market may seem odd. The idea of Multiple Sclerosis being any kind of a market may sound mercenary. Now, I have Multiple Sclerosis or MS. Therefore, I wish to explore the possibility of turning my established Multiple Sclerosis Blog into a new business opportunity.
Many Bloggers are also successful entrepreneurs, who make a great deal of money Blogging. Money is not the motivating factor. Yes, a steady residual income would be a great comfort in my retirement, so it should not be shunned.
But, seriously, I am not in it for financial gain. I know you have heard this countless times, but I have a far less philanthropic reason for producing this Blog.
First of all, writing is cathartic, it is mind-expanding, it is good for my brain. While Blogging and researching my articles keeps me busy it also helps ward-off dementia.
Writing can be relaxing if you organise your day correctly. A wonderful way to avoid the dreaded and very negative STRESS. Which anyone and everyone with a chronic illness, like Multiple Sclerosis, knows they must avoid.
Write at your own pace. Do not set yourself deadlines. Enjoy it. If writing is going to be your therapy it should be fun.
While trying to contend with a chronic illness, we must try to retain a life. I Blog to keep busy so I do not expect anything else from it.
I have an office at the rear of my house so that every morning I can “go to work”.
Chronic Illness Fibromyalgia MS
The list of chronic illnesses is a lengthy one. Do these medical conditions appear more frequently in our daily news? Or, does it just seem that way, particularly as I have a vested interest. Raising awareness of these dreadful conditions is paramount if we are to see any improvement.
- Addison’s Disease
- Celiac Sprue Disease
- Chronic fatigue syndrome
- Diabetes mellitus
- Graves’ Disease
- Guillain-Barré Syndrome
- Hashimoto’s Thyroiditis
- Inflammatory Bowel Disease (IBD)
- Lyme Disease
- Multiple Sclerosis
- Myalgic Encephalomyelitis
- Myasthenia gravis
- Pernicious Anaemia
- Reactive Arthritis
- Rheumatoid Arthritis
- Sjögren’s Syndrome
- Temporomandibular disorder (TMD)
There are thousands, possibly millions, of people faced with autoimmune disease. Since many of these will be newly diagnosed, they will all have questions about their conditions and I would like to be able to answer them.
Multiple Sclerosis is the obvious candidate for me to use as my Blog topic. Since I have over twenty years of experience of living with MS and should, therefore, be able to bring something to the table.
A Narrow Niche
Blogging about Multiple Sclerosis may be a narrow field of focus. But, drilling down into each of the symptoms can reveal a plethora of new detail. So, in this way, any subject can be as detailed as you would like it to be.
Now, expanding a subject in this way was a notion proposed by Melyssa Griffin in a training course to which I have subscribed.
She suggested that if the niche was your passion you would naturally expand on any topic and as you drill-down into the finer nuances of the subject you will open up a whole new area of Blogging material.
Expanding your network of Bloggers
I, like many chronic illness patients, shut myself away from society when I am feeling ill. This does not mean I have a hidden antisocial trait. It means that if I wish to network with other Bloggers, I need to learn to open up to the world and communicate more freely.
I need to check my emails more often, rather than deleting them wholesale when I do.
Successful Bloggers network with other Bloggers, or so I believe. Much as I know this to be good advice, I tend to keep my head down and do my own thing.
So, taking this at face value I decided to look more closely at the Bloggers I follow. The ones to whom I have subscribed to their email lists rather than simply noticed whilst browsing.
- Melyssa Griffin – MelyssaGriffin.com
- Ramsay Taplin – BlogTyrant
- Kristin Larsen – BelieveInABudget
- Kristine Kersting – A Life Well Red
- Shelley – Chronic Mom
A number of these Bloggers do write about chronic illnesses and they appear to have Blogs with a good and loyal following. Does this mean that the market is already catered for? Is there is no room for me to venture into this field. Is this another saturated area of speciality? No! There are millions of people living with a chronic illness and we each have our own unique take on it. Furthermore, we all want to know how the others cope.
Every business needs to have a focus, a mission statement
The mission statement of Stephen’s MS Journey is clear – find a cure for Multiple Sclerosis!
Finding a cure for MS is perhaps a slightly ambitious mission statement so it is highly unlikely that I could stumble across some miracle treatment that would eradicate this nasty autoimmune disease overnight.
I cannot find a simple remedy for an illness that has confounded the medical establishment for many years. BUT, I can, along with you, continue to raise awareness of autoimmune disease and the work that IS being undertaken to find that cure.
Returning to the original question:
Is Multiple Sclerosis a niche market?
Multiple Sclerosis is a niche topic but, it is a topic with a potentially huge audience. Is it a market? If we are providing useful information or products that can help mitigate the problems caused by Multiple Sclerosis then, yes it is a huge market.
I have a problem when trying to monetise my Blog! Why should I profit at the cost of someone else’s suffering? I don’t, and I won’t!
In order to make money from this Blog I will need to be certain that what I am selling, directly or through an affiliate scheme, is providing real benefit to the buyer.
If I can persuade myself that I am helping, then that more than justifies running my Blog as a business.
Finally, yes Multiple Sclerosis is a niche topic, but broad enough to have an audience. If a subject is hugely popular, it will have a lot of competition making it harder to reach your audience.
So, I thing Multiple Sclerosis and all its attendant symptoms could provide a good platform from which to Blog. And Blogging will be beneficial to my Multiple Sclerosis, so it must be a good thing.
Over to You
I have had my say, now it is time for you to contribute to this topic. It will be a measure of how well this article resonates with the audience when we see how many people choose to participate. Historically this measure has been VERY low. Help me change that. Keep me busy by giving me comments to respond to.