I am reluctant to submit an article reporting on Pinterest marketing practices.
Because, while it is no secret, that Pinterest is an awesome marketing tool for promoting your Blog. It is likely that you, dear reader, are my competition when it comes to securing a slice of this lucrative traffic.
While I don’t fear competition, capturing quality traffic for your blog is a cut-throat business. There must be very few bloggers who are not aware of, and are not using, the power of Pinterest to drive substantial traffic levels to their Website.
Furthermore, this is not the first post on this blog where I explore Pinterest Publishing protocols.
So why do I now publish this post on Pinterest marketing practices?
- I am restarting a Pinterest journey after a very long absence.
- Pinterest is ever evolving and there have been many changes since my last Pinning exposure.
- We all need to revisit our education from time to time.
- I now know that success in any Internet Business needs collaboration and sharing.
- Helping others will also help me increase my understanding.
Furthermore, I am fortunate in belonging to a number of valuable email lists which keep me in touch with the latest developments.
The latest email I am in receipt of, was from WP Tasty, on the very subject I now bring you.
Pinterest Marketing Practices
If you are not familiar with WP Tasty, they produce an excellent premium WordPress plugin to optimise your Pinterest pin descriptions.
And, when they produce Pinterest Guidelines one feels obliged to take notice.
What is Pinterest?
There is usually a debate about the purpose of Pinterest:
- Picture Sharing Network
- Social Media Network
- Search Engine
Many articles pertaining to Pinterest begin in this way, and I see no point in breaking with tradition.
I, personally, use it as all three. However, as a social media tool, it is not the most responsive when trying to start a discussion.
But, taking part in very brief conversations on Pinterest is an important part of your engagement on this platform.
A Blogger’s Saviour
Pinterest, when used correctly, is a traffic magnet for your Blog. It has the potential to be your number one traffic source. With the capability of providing you with hundreds and thousands of visitors every month to your site.
Are you excited by that prospect, I most certainly am. Because I am an affioiate marketer to whom traffic is my lifeblood.
However, I am a disabled blogger and that comes with limitations. The idea of producing fully researched, beautifully crafted and grammatically precise pieces of literature are often beyond my abilities.
I am not making excuses for my disability. The fact that I have this health problem is a situation that I must:
- Learn to live with.
- Adapt my working methods to fit.
- Change my lifestyle accordingly.
Furthermore, having tools like Pinterest can make blogging so much more achievable and rewarding.
One of my biggest weaknesses is my inability to concentrate. Which is probably why I have strayed away from the main focus of this post.
Best Practices for marketing on Pinterest
Most of the everyday best practices are detailed in the WP Tasty post I linked to earlier in this post.
So, I will simply add a few of observations of my own methods that work well for me.
When one of your Pinterest boards is no longer required, for whatever reason. The obvious solution would be to delete the reduntant board.
But, this not the only option, or the best action. If you delete the board, you will lose all the followers from that board. Furthermore, Pinterest does not ecourage board deletion.
If you really want to remove the board from your profile. You can archive the board. This retains your followers and keeps Pinterest happy.
Successful pinners have many boards. But, many boards require a lot of pins. Which may seems like a mountainous task for an apiring Pinner.
However, in accordance with Pinterest marketing practices we would be well advised to stick with a winning formula.
Board descriptions are crucial to a well-oiled Pinterest profile. They not only give your visitor a summary of the type of pins to be found therein. They provide the Pinterest search engine with your winning keywords.
Beware of Stolen Pins
I have been quite happily saving Pins with images that catch my attention. But, there is, apparently, a danger in being so free with your sharing.
It seems that not all Pins are quite what they profess to be. They don’t all link to the intended Website!
And, we don’t want to be associated with any form of malpractice. Nor do we want to form victim to the theft of our lovingly created Pin images.
Protect your Investment
It is almost impossible to stop your images being reused in this inappropriate manner.
But, we can make the prospect less appealling for the would-be intellecual-property thief.
Label each of your images with your distinctive logo and include the URL to your blog.
This will make it very evident that this image is your image. Even if somebody steals it, they will be doing your marketing for you.
While Pinterest Marketing Practices may feel like just another rule-book. They are, in fact, just common-sense habits to adopt, to ensure your success and the enjoyment of your audience.
This concludes the current post. We hope it was educational, informative and enjoyable. What follows, hereafter, are optimised images for sharing. Tall Pinterest images will only be revealed when the appropriate sharing button is selected.